An Indian Brand Dominating The United Nations Beer market. Cheers For That!
This may be shocking for some but you read that correct, The Beer Brand That Is Currently Dominating The UNITED NATIONS Beer Market Is None Other Than, BIRA 91 Before going into detail let's get a brief idea about the HISTORY of Beers In India : Though we might be aware that Beer was introduced in India by Europeans In around 18th century which is true as well but Beer was well known before the arrival of Europeans. Traditionally, In India Beer was made using Rice or Millet. SURA is the word used in our VEDAS to signify a Beer-like drink. Over the years after the introduction of European style Beers the craze of Beers started increasing Exponentially. Nowadays, as we all know premium beer brand are still a rarity in India, Though Kingfisher, Corona, Tuborg etc are the brand which are currently dominating the Beer Market in India, But, Millennial Customers wanted something special a...